The Craft Beer Renaissance Project takes a deep dive into the craft resurgence that’s been boiling up in North America (and beyond) for the past two decades.
Veteran Brewmaster Matt Dean tours with industry stakeholders across Western Canada through this upbeat and insightful web series to showcase the standout stories behind this beer revolution and the impact on their respective communities at large, as well as the ingredients of their businesses that make them each a truly unique craft experience.
In fluent Can-Aussie speak, Matt takes us on a journey by collaborating with industry greats around Southern Alberta through to the BC Coast... and because of his part in this industry's colossal uptake, these craft beer culture icons also happen to be mates.
See what gets brewing when great craft community and magical pairings come together.
Chantelle has 15 years of experience as brewmaster’s wife. She has been intimately involved in all aspects of craft beer production from brand concept to tradeshow floor, to the smell of fermentation on beer soaked clothes slumped on the floor. With an extensive professional background in events and programs production, she looks forward to carefully crafting content that is both fun and interesting with her Craft/Ed crew, and featuring a guy whom we all think is pretty hard not to like.
Fun fact: Chantelle was at the start of her Sommelier certification when she first met Matt, but gave up a life of wine snobbery for the beautiful community of craft.
Jillian has 15 years of media experience. Highlights of her career so far include Co-Producing the web series, Being There - helping caregivers see their place in the story, and being on crew when the Dalai Lama came to Calgary. Jillian is excited to be part of Craft/Ed because she is so inspired by Chantelle, whom Jillian knew was going to be a friend, from the moment they met.
Fun fact: One time when Jillian’s son lost track of her on a field trip he asked another mom if she had seen her, and as a description he said “ she’s wearing a blue coat… and a smile.”
Meet our host Matt Dean, born 1984 in Melbourne Australia, Canadian citizen since 2008. Matt's experience with craft beer production began in 2006 when he took up a custodial position at a brand new brewery in Kamloops, BC to pay his way through university at Thompson Rivers University.
Craft beer as a trending industry was only just a young ember at that time, and Matt's beer was a contributing spark that would set ablaze a rampant boom of micro and nano breweries across the province, namely Vancouver, and BC's destination island and mountain towns.
He swiftly moved through the brewhouse, scaling up to the role of Brewer, and because of his apparent aptitude, he was known to be able to slip into most operational roles including packaging, and distribution. Soon he was offered a chance to sell the beer he was producing and embraced a front-facing role as Territory Sales Manager for an extensive market segment. Although his gift for gab faired him well in sales management, his passion for brewing was not satiated by the glamour of being suited up at meetings, slinging beers at trade shows, traveling his vast territory, and all the obligatory industry schmoozing.
Enter Whistler Brewing Co. circa 2011. Matt was offered his first head brewer role in this famous resort town at their funky destination brewhouse where he proceeded to earn his stripes as an internationally recognized, award-winning brewer. Here, he backed up his intuitive craft creating skills with some formal education and made appearances in media where we first learned he had an on screen appeal.
Six years later, Matt and his young family were fixtures in the Whistler community, stakeholders in its locals scene, specifically its eclectic little industrial district of Function Junction. In the summer of 2017, Whistler Blackcomb sold to Mountain Resort behemoth, Vail Resorts, and the winds changed direction for Matt and his family.
Luckily, when a door closes, a window opens, and he was invited to create beers for a new brewery in Calgary, Alberta.
Starting at the crescendo of Alberta's craft beer craze, Matt established a core lineup for Legend 7 Brewing Company that has scored more awards based on his signature style: spot-on execution, crisp clean finishes, and super sessionable (approachable) flavoured ales and lagers.
His beers tell us that he is committed to quality and integrity, his smile tells us he's got a great story to tell.
John has a broadcast journalism degree and 10 years in the business. One of his most memorable experiences was as a sound mixer for the live broadcast of the bobsled and skeleton competitions at the Sochi Olympics. He says he joined Craft/Ed because they promised him a plane. But seriously, he just thinks it’s a great creative dive into an industry and topic he can get behind.
Fun fact: John is a motocross athlete and rides a Ducati.
Josh came to this industry 8 years ago with the purchase of his first camera, and beginning with stills photography. During his career, he has loved being involved with music videos, television series, and short films. Josh is always excited to be a part of a production team like Craft/Ed. His passion is creating media and solving problems.
Fun facts: Josh has ADHD, autism, & tourettes and is a lover of science, specifically physics - so much so that he almost became a physics teacher.
We are still working out the details of the agreement... announcing our Title Sponsor soon!
Your support and contributions will enable us to meet our budget on varying startup costs. Your generous donation will fund our project in the following ways:
> legal fees
> costs of skilled production labour
> startup admin (website, paid ads, graphic design tools, etc)
> music - original theme song & music rights
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